I admit it. I’m obsessed with those TV commercials for new, doctor-prescribed pharmaceutical products. Mostly, the 60-second spots just crack me up. Starting with the names of some these pills, inhalers, and injections. I mean, seriously, how many consonants can you smash together before the way you pronounce the name has no resemblance to how it’s spelled?
And who doesn’t love the warnings – disclosed at the end – of possible side effects? Heavy details are disclosed quickly, with a serious tone,
by a low-voiced narrator. It’s hilarious and, at the same time, frightening. My favorite is: “May cause death.” Yeah, I’d call that a downside risk.
I won’t bother to mock commercials for pills that fix Erectile Dysfunction. They’ve gotten plenty of satire attention – from side-by-side claw foot bathtubs in the meadow to the subliminal double-entendre of a man throwing a football through the middle of a tire hanging from a tree. Rich.
But what I consider to be the best of this new commercial genre are the ads for drugs that treat bodily function problems that, until now, people wouldn’t talk about if you paid them money. Like “overactive bladder”.
Commercials for these remedies are just too much fun. Take the ones for Myrbetrig. Appearing in the lead role is an animated character that is The Bladder, complete with arms, legs and the biggest, most expressive blue eyes I’ve ever seen – on a bladder, anyway.
The scenes vary – from at home, to in-the-office, to on a camping trip.
In all the settings, the character that is The Bladder is depicted reasonably true to color but certainly not true to size. It has a mouth, but doesn’t talk. Instead, it uses its over-sized eyes to communicate, making gestures that vividly convey the feeling that OAB sufferers everywhere can relate to: “Come on! I gotta pee!”
In one version, The Bladder grabs its Person by the forearm and drags her toward the Ladies’ Room. In another The Bladder nails an arrow-pointing “Restroom” sign to a tree. Yet another commercial has The Bladder frantically flagging its Person with a pint-size flag that’s urine-yellow in color. Brilliant!! I mean, has “urgency” ever been better expressed?!
I just love flipping thru TV channels, hunting rabidly for new pharmaceutical commercials. I’m not sure if there is a way to treat this fixation. But if there is, I will talk to my doctor to see if it’s right for me.