I admit it. I’m obsessed with TV commercials for pharmaceutical products. The spots just crack me up. Starting with the names. I mean, how many consonants can you smash together before the way you pronounce the name has no resemblance to the spelling?
And who doesn’t love warnings of possible side effects? Heavy details disclosed quickly, with a serious tone by a low-voiced narrator. Hilarious and at the same time frightening. “May cause death”? Yeah, I call that a downside risk.
To me, the most amusing are ads for drugs that treat “overactive bladder”. They’re just too much fun. Like those for Myrbetrig. In the lead role is an animated character that is a bladder – complete with arms, legs and the biggest, most expressive blue eyes I’ve ever seen (on a bladder, anyway).
The character (that is The Bladder) seems true-to-color but hardly true-to-size. It has a sealed mouth, so it doesn’t talk. Instead, it uses its over-sized eyes to communicate, making gestures that vividly convey the feeling that OAB sufferers everywhere can relate to: “Come on! I gotta pee!”
In one scene, The Bladder grabs Its Person by the forearm and drags her toward the Ladies’ Room. In another, It nails an arrow-shaped “Restroom” sign to a tree. Yet another has The Bladder frantically flagging Its Person with a tiny, urine-yellow-colored flag. Brilliant!! Has “urgency” ever been better-expressed?!
Who knows if there’s any way to treat the obsession I have with these commercials. But if I find something, I’ll talk with my doctor … to see if it’s right for me.